From Box Office to Home Office

You decided not to see Iron Man 2 in theaters, right?  Just too much of a hassle to get to the cinema?  By Iron Man 3, you may be able to see it opening weekend in your home.

In a statement released Friday, the MPAA, which is Hollywood studios' lobbying organization, explained that the FCC has decided to allow studios to release new movies to the home over a "secure line" at the same time they are released in theaters.

Check out this article.  There is a bunch of talk going on right now, and as this unfolds, it may be a major issue for movie theaters (and maybe even consumers).

One writer explained, "Once again, the greedy studios are ignoring the theater owners, despite the fact that there would be no film industry without them.  I hope this idea is stymied, because if the actual event of going to the movies ever dies, I'll be tremendously saddened."

However, I think it may be a good motivation for movie theaters to wake up! and start offering better services (and prices) for patrons.  Theaters desperately need to innovate, or they'll be second best very soon.


Really, honestly, when have you had an incredible experience at the movie theaters? Only at midnight showings that everyone is pumped to be in the theater for. At this point, the movies are a default thing to do when nothing else is going on. Moviegoers are tired of high prices, bad service, and even worse movie etiquette.